The result was inconclusive at the standard 95% confidence level. We used elements to bold and highlight the keyword/topical tags on the page. 489 blog pages were selected as either variant or control. We used SplitSignal to set up and analyze the test. We wanted to validate whether bolding important keywords on the page would have a positive effect on organic traffic, so we did. We hypothesized that bolding important keywords on blog pages could add extra relevance to what the blog is about. If you use elements with a semantic purpose, you should use elements to make text bold. Most browsers will still draw bold text when you use the element, but if you are using the element with no semantic purpose, you should instead use the CSS property font-weight with the value "bold" to make text bold. The element does not provide such special semantic information since HTML4 styling information of element is deprecated. The element represents the text of certain importance. Note that the element and the element are not the same. HTML contains several elements for defining text with special meaning. Naturally, these statements sparked our interest, and we decided to put this to the test for a major Canadian software company to see if bold pieces of text could indeed improve their SEO performance. Google said it can add extra value to a certain extent because it's a clear sign of what the page topic is about. Headings are a great way to do this, as are things like bold text on a web page. To understand what the content on a web page is about, Google looks at several things to figure out what is being emphasized. This statement was made during a Google SEO office-hours hangout from November 12, 2021. Recently, Google's John Mueller confirmed that bolding important pieces of text in your content can help your SEO performance, as it allows Google to better understand your content. Read the full case study to find out why. We’ve laid out a few examples to show you what we mean.Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we're suggesting you start here or request a demo of SplitSignal.įirst, we asked our Twitter followers to vote:ĥ6% of our followers guessed it right! The result was no significant change. It may mean large, bold text, delicate copy to compliment bold graphics, or the use of white space to highlight the copy you’ve written. The use of typography is an essential tactic in creating a bold design. Let’s dive into some examples to flesh this out. We definitely don’t want to reduce Bold Design to simply eye-catching graphics or typography – the essence of bold design is truly captivating creatives and tactics that not only catch the eye of the user but hold their attention. Bold can be your messaging, colourway, typography (or absence thereof), graphics or photography. What is Bold Design?įirst off, bold design means a lot of different things. This month we want to take a closer look at the concept of Bold Design, what it means, and how to implement it in your marketing techniques. With so much information being placed in front of our eyes each day, it’s crucial to stand out from the crowd. Want to know how to be bold and not boring with your marketing? We’re sure the answer is a resounding yes, as with anyone who’s looking to elevate their online presence.
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